Convincing motorists, especially young men, to change their driving behaviors is no easy task. When the Delaware Office of Highway Safety requested social media campaigns to drive the change, we knew what we had to do: meet them where they live, share content they value, and use formats they prefer. That meant adding a TikTok strategy and increasing our focus on video, animation and other rich media.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
June 2023
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