Convincing motorists, especially young men, to change their driving behaviors is no easy task. When the Delaware Office of Highway Safety requested social media campaigns to drive the change, we knew what we had to do: meet them where they live, share content they value, and use formats they prefer. That meant adding a TikTok strategy and increasing our focus on video, animation and other rich media.
As the format young audiences demand, video has become a powerful tool in delivering road safety messaging. Whether funny, serious or just-the-facts, we’re elevating storytelling across all social media channels and generating results.
Since implementation, Facebook and Instagram followers increased 51% and 613%, respectively, while engagements increased an amazing 8,423% and 11,014%.
Since implementation, Facebook and Instagram followers increased 51% and 613%, respectively, while engagements increased an amazing 8,423% and 11,014%.